Mahindra Launches Rodeo RZ in South India at an Ex Showroom Price of 49K

After unveiling the facelifted Rodeo RZ on 7^th June to the media, Mahindra has finally launched the scooter on sale. However, Rodeo RZ would be launched in a phase wide manner across the country and the current launch is limited to South India.
The Rodeo RZ is powered by a 125cc Z Series engine which has been tuned to offer better pick-up remaining frugal at the same time. Rodeo RZ gets a the Dual Curve Digital Ignition (DCDI) similar to Duro DZ,  which Mahindra claims provides better fuel efficiency.
Here are the prominent features of the scooter (as claimed by Mahindra)

• ARAI certified fuel efficiency of 59.38 kmpl
• 7 interchangeable backlit panel Digital console with tachometer, tripmeter, acceleration timer, odometer, speedometer, over-speed alarm, fuel gauge, clock and side stand buzzer.
• Body Color mirrors
• Mobile phone/MP3 charger
• 4-in-1 Anti-theft key
• Available in 7 color options – Mystique Violet, Electric Green and Flame Orange are new additions apart from the regulars

Mr. Dharmendra Mishra, Vice President - Sales and Customer Care, Mr. Viren Popli, Senior VP - Strategy and Market Development and Mr. Sarosh Shetty, Vice President – Marketing at the launch of the Mahindra Rodeo RZ in Chennai.

PRICE: (Ex-Showroom)

1. Andhra Pradesh : Rs 49,575
2. Kerala : Rs 49,410
3. Tamil Nadu: Rs 50,710
4. Karnataka: Rs 48,930

When we compare these prices with its competitors, they seem to be very much around what others are priced at. However, this might mean that Rodeo RZ might have lost its value-for-money preposition, 2k lesser than others and it could have made a bigger impact.
The biggest issues reported by customers were that of inconsistent fuel efficiency and low ground clearance for the erstwhile Rodeo. However, Mahindra seems to be confident of the product this time and we hope that the scooter delivers whatever is promised.