India’s second largest two wheeler manufacturer Bajaj Auto is all set to fire the market with new products this year. The company has launched a newDiscover variant at Rs. 42,000 which will soon available across the country. The company also plans to launch all new motorcycle in the month of June which will be showcased to media in the month of May, 2012.
Rajiv Bajaj, MD of Bajaj Auto, in an interview with CNBC TV 18 said that the company is aiming double digit growth with the launch of new Discover at Rs. 42,000. He also said that last year the company’s domestic growth was hurt due to absence of new bike launches. This year the company has schedule many new launches. The first launch was KTM Duke 200, the new Pulsar will soon hit the showroom and the company will launch all new motorcycle in the month of June.
He also said that the new Discover will provide double digit growth to brand Discover. He did not say under which brand the all new motorcycle will be launched but it can be Boxer or Discover. It is also certain that the new Pulsar will be available in the showroom from the month of May.
Bajaj Auto wants to defend its leadership in the 125cc and above segment with the launch of new products. Further, the company also wants to gain some market share in 100cc segment. It is to be noted that HMSI has outsold Bajaj Auto by more than 2,500 units in the domestic market. HMSI is registering highest growth among the two wheeler companies in India on the back of Activa scooter demand. Bajaj Auto which only sold motorcycle has to work hard to defend its second position in the domestic market.
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